Jasmin
Han Kwak
A creative strategist and designer with a fine art background who uses AI to move from idea to execution faster. Working across brand content, ad creative, UX, and experiential systems — mostly for projects that don't fit a single job description.
Selected work
2024 — 2026Creative
Strategy
Direct response ad creative built from customer reality research — finding the insight that makes someone stop scrolling and say "that's me."
AI Creative
Strategy
Using AI as a production layer — not a shortcut. Generative workflows that compress the distance between strategic insight and finished creative.
Experiential
Systems
AI-driven workflows that turn a single brief into physical, modular, and digital experiences — built to be reused, not rebuilt.
UX Case
Studies
Product design and systems thinking applied to real user problems — dashboards, internal tools, and apps.
Available for
the right work.
Open to creative strategy, AI workflow, and brand content projects — especially ones that sit across disciplines.
"I work at the intersection of creative strategy, AI production, and design — for projects that don't fit a single job description."
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